Digging Deeper With Attitudinal Research

Demographic research can provide some very useful information about your target audience, but it definitely doesn’t tell the whole story. Recently, we spoke with researcher Susan Baier to find out what higher ed marketers can gain from looking at a different type of data. Susan is the owner and founder …

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Engineering Word of Mouth with Daniel Lemin

Research suggests roughly 75% of students use word of mouth to help determine what school to attend, yet few schools have an intentional strategy for generating positive word of mouth. In this episode, we talk with Daniel Lemin, co-author along with Jay Baer of a new book on the topic …

A Non-Invasive Approach to Website Governance

Website governance is a challenging topic in any large organization, and colleges and universities are no exception. That challenge is only amplified when those who most need to exercise control over a website lack the resources or political support necessary to enforce effective governance policies and procedures. But that doesn’t …

Guerrilla Website Governance with Shelley Keith

We talk non-invasive website governance strategies with Shelley Keith, Senior Strategist at Modern Tribe. Links in this Episode Web Governance Facebook group Shelley Keith on Twitter Transcript Jarrett Smith: Hello, everyone and welcome to the Higher Ed Marketing Lab. I’m your host, Jarrett Smith. Each episode, it’s my job to …

Higher Ed Marketing Lab Episode 1 • Digital Transformation with Chris Aarons

Digital Transformation with Chris Aarons

We talk digital transformation with Chris Aarons, co-author of The Digital Helix, a Wall Street Journal bestseller that outlines how organizations can embrace their own digital first approach. Links in this Episode The Digital Helix Transcript Jarrett Smith:  Hello, everyone. Welcome to the Higher Ed Marketing Lab. I’m your host, …

Duplicate Content: Menace or Meh?

We’ve all seen it. Within otherwise peaceful groups, there can arise certain differences of opinion that are instantly polarizing: Coke or Pepsi. The oxford comma. How to pronounce “gif.” In the SEO world we have quite a few debates like that, and one of our most hot-button issues is duplicate …

The Secret Ingredient for Recruitment Content that Captivates

Segmentation and personalization are excellent engagement tactics for higher ed marketers because they allow you to tailor your messaging around the things your audience cares about most. But, while speaking to your audience about the right things is important, a truly robust marketing strategy considers how you should speak to …

Segmentation: Your Key to Tailor-Made Messaging

Keeping communication relevant and personalized throughout the entire decision-making process is a critical objective for higher education recruiters. But how do we speak authentically to multiple groups of students without it becoming an overwhelming task? One solution: segmentation and marketing automation.

Why Personalization is a Must in Higher Ed Marketing

Imagine you’re at a drive through, hungry and ready to order lunch. An employee comes over the speaker and starts explaining why you should order lunch at their restaurant instead of the one down the street, then demands to know what sauce you want with your nuggets—even though you don’t …