Segmentation and personalization are excellent engagement tactics for higher ed marketers because they allow you to tailor your messaging around the things your audience cares about most. But, while speaking to your audience about the right things is important, a truly robust marketing strategy considers how you should speak to …
Keeping communication relevant and personalized throughout the entire decision-making process is a critical objective for higher education recruiters. But how do we speak authentically to multiple groups of students without it becoming an overwhelming task? One solution: segmentation and marketing automation.
Imagine you’re at a drive through, hungry and ready to order lunch. An employee comes over the speaker and starts explaining why you should order lunch at their restaurant instead of the one down the street, then demands to know what sauce you want with your nuggets—even though you don’t …
Digital marketing elicits more shiny-object syndrome than any other set of marketing tools. Here’s how to make sure you’re not wasting your time.
SEO is a turbulent river where the only constant is change. It’s a frustrating truism that torments the analytical minds within the digital marketing industry. However, by abandoning the empirical and focusing on the theoretical, you realize the river has always been flowing toward the same mouth. Reflecting on this end destination can illuminate novel best practices and a map for future SEO navigation.
Urchin Traffic Monitor (UTM) codes do a lot more than just make URLs ridiculously long. They play a pivotal role in measuring your marketing efforts and can help you see what resonates most with your audience.
With so many great ideas to share with the world, it's easy for us to lose sight of how much effort our followers are willing to put into reading about every. little. detail.