Segmentation: Your Key to Tailor-Made Messaging

Keeping communication relevant and personalized throughout the entire decision-making process is a critical objective for higher education recruiters. But how do we speak authentically to multiple groups of students without it becoming an overwhelming task? One solution: segmentation and marketing automation.

Why Personalization is a Must in Higher Ed Marketing

Imagine you’re at a drive through, hungry and ready to order lunch. An employee comes over the speaker and starts explaining why you should order lunch at their restaurant instead of the one down the street, then demands to know what sauce you want with your nuggets—even though you don’t …

SEO Philosophy of Use

SEO is a turbulent river where the only constant is change. It’s a frustrating truism that torments the analytical minds within the digital marketing industry. However, by abandoning the empirical and focusing on the theoretical, you realize the river has always been flowing toward the same mouth. Reflecting on this end destination can illuminate novel best practices and a map for future SEO navigation.

How to Make UTM Codes and Why They’re Important

Urchin Traffic Monitor (UTM) codes do a lot more than just make URLs ridiculously long. They play a pivotal role in measuring your marketing efforts and can help you see what resonates most with your audience.

Social Media Strategy: Brevity v. Verbosity

With so many great ideas to share with the world, it's easy for us to lose sight of how much effort our followers are willing to put into reading about every. little. detail.