Trusted Advisors: Working Well with the Board of Trustees

In this episode, we sit down with Joel Bauman, SVP of Enrollment at Duquesne University, and Karen Foust, former EVP of Enrollment at Hendrix College, to talk about the finer points of building collaborative, productive relationships with board members.

Understanding Financial Aid Leveraging with Dr. Jimmy Jung

In this episode, Dr. Jimmy Jung joins us to talk about financial aid leveraging–the common and sometimes controversial practice of using data-driven approaches to inform how schools use institutional funds to manage enrollment and tuition revenue.

8 Ways to Rethink Yield Strategy During the Pandemic

As data pours in telling us that admission applications and FAFSA filings are down at many schools around the country, enrollment managers are grappling with how to improve yield. Laura Martin-Fedich suggests strategies for rethinking yield strategy in these incredibly challenging times.

Strategies for Engaging Parents During College Search

In this episode, we talk with Will Patch from Niche.com about strategies for more effectively engaging parents during the college search process and review the results of a recent parent survey his team conducted.

How to Use Financial Aid Leveraging Most Effectively

To put it simply, financial aid leveraging is the strategic use of institutional funds to impact enrollment and manage net tuition revenue. Enrollment management is crucial to the long-term success of many institutions because, for colleges and universities, tuition revenue can make up 70% or more of their budget. As …

Top 6 Characteristics of a Successful Chief Enrollment Officer

The role of the chief enrollment officer has always been critical to a college’s success, but perhaps no more so than it is today. A successful chief enrollment officer is all at once a business-minded go-getter, a catalyst for change, a strategic marketer and a keen analyst. Wondering what you …

Six Resources for Enrolling Your Next Class and Bringing Students Back This Fall.

The coronavirus pandemic has already cost your school millions of dollars. Many colleges and universities had to refund housing and tuition fees this spring. Countless institutions are planning to limit summer classes to an online-only format, if they’re planning to offer them at all. As you consider ways to attract …

Top 8 Recommendations for Enrollment Marketers During COVID-19

Just as enrollment leaders were starting to see deposits roll in and their fall 2020 class beginning to take form, the coronavirus hit the United States. Soon, students were sent home, faculty and staff were working remotely and “business as usual” was nowhere to be found. Many colleges and universities …