Want to boost your yield this season? Gen X parents are the ultimate decision influencers in college enrollment—but most schools fail to engage them effectively. Here’s how to build trust, communicate clearly, and turn parents into your best enrollment allies.
Discover how to reach students’ top influencers: their parents Parents of today’s college-bound seniors are predominantly Gen X. Research shows they lack trust in institutions—and have been questioning the value and authenticity of higher ed since their youth. But as parents now, they are highly involved in their child’s life. …
Students are changing how and when they visit campus. W. Kent Barnds of Augustana College and Echo Delta’s own Jeff Kallay, share insights into how colleges and universities can reimagine the campus visit. Their advice offers a roadmap for creating visits that resonate with today’s prospective students and their families
Explore students’ changing relationship to the campus visit and implications for the year ahead.
POV: You’re nearing the end of the fall travel season. You have been all over your territory and met with hundreds of students at college fairs and in classrooms. You have answered questions and told everyone who would listen about all of the benefits of an education at your college.
Discover what today’s students think about politics—and how colleges and universities are navigating a charged political landscape Amid a divisive election season, we conducted a nationwide survey of 1,000+ high school students to understand how they think about campus and state politics when choosing a college. It gave us valuable …
When it comes to marketing online degree programs, one of the most common mistakes we see clients make is advertising over too large of a geographic area.
Enrollment management veteran, Laurie Koehler, explains the challenges facing enrollment management and key ways the practice needs to evolve.
The challenges facing small private colleges are very real—but they’re not the whole story. In this episode, we talk to Scott Novak, former CEO of Underscore and Chief Development Officer at Carnegie, about how small colleges across the nation are adapting to enrollment trends and industry changes.
Michelle Rhodes, our Senior Director of Enrollment Consulting, is constantly on campuses across the nation evaluating visits. She has an eye for esthetics, always finding new opportunities to enhance campus beauty and sense of place. Now that it’s back-to-school season, funnels everywhere are resetting with prospective students and families heading …