The Performance Marketing Trap
Explore the pitfalls of relying solely on performance marketing to drive enrollment results and why integrating brand marketing is crucial for long-term success.
Enrollment Strategy
Navigating FAFSA Delays: Proactive Strategies for Enrollment Teams
FAFSA delays have left admissions and financial aid teams with a short window to finalize packages and collect deposits. Here are some tips to help students and enrollment pros weather the FAFSA storm.
Modernizing Enrollment Management with Geoff Baird
Geoff Baird, CEO of EnrollML, shares practical people and technology insights for modernizing enrollment management. We discuss market dynamics, attention to foundational processes, and how the strategic use of data and machine learning technologies can drive student recruitment.
What Willy Wonka Can Teach Us About Increasing Campus Visitors
Remember the movie Willy Wonka and the Chocolate Factory, the original 1971 film starring Gene Wilder? A character named Veruca Salt sang a song titled “I Want It Now,” and she wanted everything and wanted it now. Veruca reminds me of colleges and universities these days who want everything, and …
The Next Generation to Visit Your Campus
We experienced parents and their children as a co-purchasing unit for over 20 years with our Boomer/Millennial and Generation X/Generation Z visitors. With the Alpha Generation, we will experience three generations, or multigenerational campus visitors, most likely resulting in a tri-purchasing cohort.
Overcoming the Enrollment Cliff: Strategies for Higher Ed During a Recession
As a higher education professional, I have seen how the decline in enrollment has affected institutions across the country. The enrollment cliff is the phenomenon in which higher education institutions experience a decline in student enrollment, and it can be challenging to overcome. This decline can be attributed to various …
Optimizing the Campus Visit with Will Patch and Jeff Kallay
In this episode, we dig into the results of a fresh survey from Niche, exploring the campus visit from the perspective of students and parents. Joining the conversation is Will Patch, Senior Enrollment Insights leader at Niche, and Jeff Kallay, SVP of Enrollment Consulting at Echo Delta and leading campus …
This Yield Season, Don’t Leave Out Your Most Important Partner
It’s yield season in admissions, and enrollment departments across America are hard at work turning admitted students into enrolled students. We should always be in yield mode, as waiting until the late winter is much too late for this important work to begin. Just like March Madness, income taxes, and …
Rightsizing: The Answer Higher Ed Doesn’t Want to Hear
An article was published in Vox recently called, “The Incredible Shrinking Future of College” and it caught my attention. The subtitle intrigued me: “The population of college-age Americans is about to crash. It will change higher education forever.” Cue anything from George Streicher’s Music of the Macabre here. This article …
Stop Micromanaging Your Campus Tour and Take a Look at Your Deeper Problems
Higher education across the board is facing stressors unlike anything in the history of higher education, with arguably the most pressing being that of uncertain enrollment numbers.