Building a Better Acceptance Package

Though higher education marketers and admissions counselors work year-round to attract and retain students, one of the most impactful moments for an admissions campaign is the acceptance offer. A well-crafted acceptance package is a door opener that sets your admissions team up for success throughout the campaign cycle. Students are …

CRM-Powered Digital Marketing

CRM-Powered Digital Marketing at Messiah College / ep. 6

Historically, CRMs have been seen as a tool for Admissions, but today’s CRMs are capable of so much more. In this episode, Kris Hardy, Director of Web and Digital Marketing at Messiah College, stops by to share how the school’s CRM has transformed their digital marketing efforts. We discuss: How the …

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Uncovering Hidden Audience Insights with Susan Baier

Susan Baier’s research focuses on uncovering how groups of people think and feel as they make important decisions, like selecting a college. We discuss specific ways schools have used her research to improve their enrollment and advancement efforts by better understanding critical attitudinal differences in their target audiences. Links in …

The Chief Enrollment Management Officer with Mike Reilly / ep. 2

We talk about the evolving role of the chief enrollment management officer with Mike Reilly, the Executive Director of the American Association of College Registrars and Admissions Officers. Links from this Episode American Association of College Registrars and Admissions Officers (AACRAO) 2017 Chief Enrollment Management Officer Career Profile [PDF report] …