Cover Art: Responding to COVID-19 at University of the Ozarks with President Richard Dunsworth

Responding to COVID-19 at University of the Ozarks with President Richard Dunsworth

In this special episode, we talk with President Richard Dunsworth of the University of the Ozarks about the impact of COVID-19 on his school. From leadership in times of crisis to wide-ranging operational changes to the long-term impact this global crisis could have on the institution, we explore how one …

Episode 12 cover art: Optimizing the Campus Visit with Jeff Kallay

Optimizing the Campus Visit Experience with Jeff Kallay

The campus visit remains one of the most impactful moments in the college decision process, and there’s probably no one who knows more about the campus visit experience than Jeff Kallay, Principal of Render Experiences. His work on campus visits has been featured in numerous publications including the Chronicle of …

Five Dysfunctions of an Admissions Office

How many times have you found yourself wondering what went wrong with your recruitment campaign when it’s already too late to do anything about it? In my 20 years’ experience as a higher ed enrollment marketing professional, I’ve learned a lot about the blind spots and best practices of our …

Growing Enrollment at the University of the Ozarks

Growing Enrollment at University of the Ozarks (Part 2)

This is part two of a two-part episode in which we explore how the University of the Ozarks, a small, private, liberal arts university in rural Arkansas, has managed to consistently grow enrollment despite the challenges facing small private schools. In this episode, Reggie Hill, Vice President of Marketing and …

Growing Enrollment at the University of the Ozarks

Growing Enrollment at University of the Ozarks (Part 1)

Small, private liberal arts colleges face significant headwinds as they try to grow enrollment. Despite these challenges, University of the Ozarks, Arkansas’ oldest private liberal arts university, has managed to buck this trend. In part one of this two-part episode, we talk with Reggie Hill, Vice President of Marketing and …

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Making Data Meaningful at Southeastern University

Marketers and enrollment managers are swimming in data, but making it digestible and actionable is easier said than done. In this episode, we talk with Ken Reaves, Director of Research and Strategic Projects at Southeastern University. Ken is an expert when it comes to combining hardcore data and research with …

Messiah College: A CRM Success Story

For higher ed marketers, prospective students are really prospective customers. It comes as no surprise then, that in recent years colleges and universities have rushed to adopt the customer relationship management (CRM) tools that have long been used by other industries to centralize and streamline their communications. We recently had …

Building a Better Acceptance Package

Though higher education marketers and admissions counselors work year-round to attract and retain students, one of the most impactful moments for an admissions campaign is the acceptance offer. A well-crafted acceptance package is a door opener that sets your admissions team up for success throughout the campaign cycle. Students are …

CRM-Powered Digital Marketing

CRM-Powered Digital Marketing at Messiah College / ep. 6

Historically, CRMs have been seen as a tool for Admissions, but today’s CRMs are capable of so much more. In this episode, Kris Hardy, Director of Web and Digital Marketing at Messiah College, stops by to share how the school’s CRM has transformed their digital marketing efforts. We discuss: How the …

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Uncovering Hidden Audience Insights with Susan Baier

Susan Baier’s research focuses on uncovering how groups of people think and feel as they make important decisions, like selecting a college. We discuss specific ways schools have used her research to improve their enrollment and advancement efforts by better understanding critical attitudinal differences in their target audiences. Links in …