[Research Report] Politics and College Choice: How Students’ Political Views Influence Where They Enroll

We’re very excited to announce the release of our new research report: Politics and College Choice. In this nationwide study of 1,000+ high school juniors and seniors, we wanted to understand the of influence students’ political views on where they enroll in school. We know that political climate is now …

Revolutionizing Enrollment Marketing With AI: Echo Delta Announces Strategic Partnership with enroll ml

We’ve got some exciting news to share: Echo Delta has officially teamed up with enroll ml in a strategic partnership that is set to revolutionize our enrollment and marketing strategies. With this collaboration, we will be able to leverage enroll ml’s advanced AI and machine learning platform in our enrollment …

Why Sales Shouldn’t Be a Dirty Word in Admissions

In this episode, Jarrett sits down with higher ed consultant Chris Lewis to discuss how your admissions team can embrace sales during student recruitment—and steps you can take to do so.

The Performance Marketing Trap

Explore the pitfalls of relying solely on performance marketing to drive enrollment results and why integrating brand marketing is crucial for long-term success.

Modernizing Enrollment Management with Geoff Baird

Geoff Baird, CEO of EnrollML, shares practical people and technology insights for modernizing enrollment management. We discuss market dynamics, attention to foundational processes, and how the strategic use of data and machine learning technologies can drive student recruitment.

What Willy Wonka Can Teach Us About Increasing Campus Visitors

Remember the movie Willy Wonka and the Chocolate Factory, the original 1971 film starring Gene Wilder? A character named Veruca Salt sang a song titled “I Want It Now,” and she wanted everything and wanted it now. Veruca reminds me of colleges and universities these days who want everything, and …

The Next Generation to Visit Your Campus

We experienced parents and their children as a co-purchasing unit for over 20 years with our Boomer/Millennial and Generation X/Generation Z visitors. With the Alpha Generation, we will experience three generations, or multigenerational campus visitors, most likely resulting in a tri-purchasing cohort.

Overcoming the Enrollment Cliff: Strategies for Higher Ed During a Recession

As a higher education professional, I have seen how the decline in enrollment has affected institutions across the country. The enrollment cliff is the phenomenon in which  higher education institutions experience a decline in student enrollment, and it can be challenging to overcome. This decline can be attributed to various …