Brand Marketing Can Feel Hard to Defend (Here’s Why You Need It Anyway)
Higher ed marketers have to deliver short-term results, but lasting impact comes from a brand that students understand and trust.
Designing for Decisions – What Students Really Want from Your Admissions, Aid, and Academics Pages
Uncover surprising insights that will transform how you approach your .edu Your website is one of your most important recruitment tools. Are you sure it’s delivering what prospective students need most? In this webinar, we’ll reveal findings from our national Top Tasks study of 1,000+ prospective students across student types …
[Research Report] Designing for Decisions: How Prospective Students Rank Academic, Admissions, and Financial Aid Information on University Websites
In this new report from Echo Delta and ADV Market Research, we share findings from a nationwide study of prospective students and how they interact with three of the most critical sections on your site: academics, admissions, and financial aid. Using the Top Tasks methodology, we’ve uncovered what matters most to students across the enrollment journey and where institutions are often out of sync.
Avoiding Dead-End Recruitment Convos — Ask Better Questions, Get Real Answers
In this session, we’ll explore how to move beyond basic questions and uncover the real reasons behind a prospective student’s interest. We’ll use the ‘5 Why’s’ to peel back the layers, to get to the heart of their motivations. And then, we’ll employ the SPIN Selling approach—Situation, Problem, Implication, Need-payoff—to …
Campus Visit Trends: Insights from the 2025 CIVSA Conference with Jeff Kallay
Just back from this year’s Collegiate Information and Visitor Services Association (CIVSA) conference, Jeff Kallay joins the show to share what he heard and what campus visit professionals across the country are really struggling with right now.
The State of the Campus Visit — Dead, Dying or Reviving?
For enrollment leaders and campus visit teams, it’s time to tune in and figure out how to make visits feel relevant and valuable in this new era. We’ll be diving into the current state of campus visits, emerging trends in student behavior, and why old strategies just don’t cut it …
Do You Actually Have a Strategy?
Jarrett Smith explores the essential elements of strategy. Learn how strategy differs from activities like planning, why strategy doesn’t begin with goals, the importance of selective over-performance, and how to recognize a true strategy over something that merely sounds strategic.
Empathy-Driven Leadership with Jaime Hunt
Listen to Jaime Hunt, higher ed marketing expert and author of Heart Over Hype, as she explores empathy-driven leadership, psychological safety, and actionable tips to enhance team innovation and performance.
High-Impact Podcast Storytelling with Alex Grodnik
Alex Grodnik joins the pod to discuss storytelling, podcasting, and how universities can create one-of-a-kind content that captivates audiences.
Supercharge Your Website Without a Pricey Redesign
Transform your .edu with actionable fixes that actually work Your institution’s website is its most important marketing asset. It shapes prospective students’ perceptions and guides their decision-making at the most critical stage of their selection process. But over time, most college websites become cluttered, confusing, and institution-focused. Instead of tailoring …