High-Impact Podcast Storytelling with Alex Grodnik
Alex Grodnik joins the pod to discuss storytelling, podcasting, and how universities can create one-of-a-kind content that captivates audiences.
Banishing Blah Blah Content from Your .EDU
Too much website content, not enough clarity? Echo Delta’s SVP of Strategy, Jarrett Smith, dives into the pervasive issue of ‘blah blah content’ on college and university websites and three practical steps you can take to level up.
10 Proven Strategies to Boost ROI in Higher Education Advertising
Most higher ed advertisers focus on targeting and budget—but the best research shows that’s not what truly drives ROI. This checklist breaks down 10 proven strategies that make university ad campaigns more effective, from creative quality to pacing.
Winning Over Parents: 3 Essential Steps to Boost Yield This Enrollment Season
Want to boost your yield this season? Gen X parents are the ultimate decision influencers in college enrollment—but most schools fail to engage them effectively. Here’s how to build trust, communicate clearly, and turn parents into your best enrollment allies.
Building Better Agency Partnerships with Ryan Brown
What makes for a great institution/agency partnership? Ryan Brown, EVP and Co-Head of 160over90, and Jarrett Smith explore the foundations of successful agency relationships.
5 Tips to Capture Gen Z’s Attention on Social (and Beyond)
On social media, you should be posting content prospective and current students are proud to share—so we’ve put together five ways you can do that below.
Ready to Refresh Your Campus Visit? Here’s Your Game Plan.
Students are changing how and when they visit campus. W. Kent Barnds of Augustana College and Echo Delta’s own Jeff Kallay, share insights into how colleges and universities can reimagine the campus visit. Their advice offers a roadmap for creating visits that resonate with today’s prospective students and their families
How to Evolve Your Campus Visit in 2025
Explore students’ changing relationship to the campus visit and implications for the year ahead.
Wrapping Up Fall Travel? 3 Tips to Help Prospects Cross the Application Finish Line
POV: You’re nearing the end of the fall travel season. You have been all over your territory and met with hundreds of students at college fairs and in classrooms. You have answered questions and told everyone who would listen about all of the benefits of an education at your college.
Marketing Online Programs? Own Your Backyard First
When it comes to marketing online degree programs, one of the most common mistakes we see clients make is advertising over too large of a geographic area.