Echo Delta, Author at Echo Delta

Optimizing the Campus Visit Experience with Jeff Kallay

Apr 22, 2026Jul 19, 2019 by Echo Delta

Episode 12 cover art: Optimizing the Campus Visit with Jeff Kallay

The campus visit remains one of the most impactful moments in the college decision process, and there’s probably no one who knows more about the campus visit experience than Jeff Kallay, Principal of Render Experiences. His work on campus visits has been featured in numerous publications including the Chronicle of Higher Education, University Business Magazine, …

Building a Better Acceptance Package

Jul 22, 2022Jan 25, 2019 by Echo Delta

Though higher education marketers and admissions counselors work year-round to attract and retain students, one of the most impactful moments for an admissions campaign is the acceptance offer.

A well-crafted acceptance package is a door opener that sets your admissions team up for success throughout the campaign cycle. Students are becoming more discerning in their college search, and are applying to more schools than ever before. That means there’s even more pressure to deliver on their expectations.

To that end, here are some recommended best practices for getting the most out of your acceptance package.

Uncovering Hidden Audience Insights with Susan Baier

Apr 22, 2026Dec 12, 2018 by Echo Delta

Susan Baier’s research focuses on uncovering how groups of people think and feel as they make important decisions, like selecting a college. We discuss specific ways schools have used her research to improve their enrollment and advancement efforts by better understanding critical attitudinal differences in their target audiences. Links in this Episode Audience Audit Website …

Guerrilla Website Governance with Shelley Keith

Apr 22, 2026Oct 22, 2018 by Echo Delta

We talk non-invasive website governance strategies with Shelley Keith, Senior Strategist at Modern Tribe. Links in this Episode Web Governance Facebook group Shelley Keith on Twitter Transcript Jarrett Smith: Hello, everyone and welcome to the Higher Ed Marketing Lab. I’m your host, Jarrett Smith. Each episode, it’s my job to engage with the brightest minds …

The Chief Enrollment Management Officer with Mike Reilly / ep. 2

Apr 22, 2026Oct 22, 2018 by Echo Delta

We talk about the evolving role of the chief enrollment management officer with Mike Reilly, the Executive Director of the American Association of College Registrars and Admissions Officers. Links from this Episode American Association of College Registrars and Admissions Officers (AACRAO) 2017 Chief Enrollment Management Officer Career Profile [PDF report] Transcript Jarrett Smith: Hello everyone …

Digital Transformation with Chris Aarons

Apr 22, 2026Oct 19, 2018 by Echo Delta

We talk digital transformation with Chris Aarons, co-author of The Digital Helix, a Wall Street Journal bestseller that outlines how organizations can embrace their own digital first approach. Links in this Episode The Digital Helix Transcript Jarrett Smith: Hello, everyone. Welcome to the Higher Ed Marketing Lab. I’m your host, Jarrett Smith. Each episode it’s …

Five Takeaways from Creative South 2018

Sep 15, 2022Apr 23, 2018 by Echo Delta

We don’t have many fears at Echo Delta, but one thing that frightens us is recycling ideas. Our phobia is a constant push to bring fresh perspective and innovative ideas to our clients and one way that is possible is through inspiration from our peers.

Late last week, we hit the road for Columbus, Georgia – one of the most beautiful cities in the south – for the annual Creative South conference. We spent a few days surrounded by other creative-doers while we recharged our creative batteries, gained perspective on our role as designers and to get inspired.

Duplicate Content: Menace or Meh?

Jul 22, 2022Jan 18, 2018 by Echo Delta

We’ve all seen it. Within otherwise peaceful groups, there can arise certain differences of opinion that are instantly polarizing: Coke or Pepsi. The oxford comma. How to pronounce “gif.”

In the SEO world we have quite a few debates like that, and one of our most hot-button issues is duplicate content.

Clients often ask, “Is duplicate content something we really need to worry about?”

As with so many things in life, the answer isn’t black and white. While duplicate content isn’t as bad as some shady SEO practitioners make it out to be, it’s certainly not as good as those selling duplicate content claim—and rarely is it part of a great businesses marketing strategy.

How We Make the Big Idea Happen

Jul 22, 2022Oct 25, 2017 by Echo Delta

It’s easy! We lock ourselves away in a dark office, drain a Madison-Avenue-sized bottle of single-malt Scotch and then stumble out five minutes before the big, important client presentation with the Eureka moment in hand.

The truth is a lot less romantic and always involves 99 percent Thomas Edison-like perspiration. Big ideas are more likely to emerge when a group of passionate, fearless and creative people – focused on a common challenge – generate lots of smaller ideas that in many cases can add up to something truly unique, remarkable, relevant … and big.

The Secret Ingredient for Recruitment Content that Captivates

Jul 22, 2022Jul 27, 2017 by Echo Delta

Segmentation and personalization are excellent engagement tactics for higher ed marketers because they allow you to tailor your messaging around the things your audience cares about most.

But, while speaking to your audience about the right things is important, a truly robust marketing strategy considers how you should speak to them too.

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