Echo Delta, Author at Echo Delta

Trusted Advisors: Working Well with the Board of Trustees

Apr 22, 2026Jul 30, 2021 by Echo Delta

In this episode, we sit down with Joel Bauman, SVP of Enrollment at Duquesne University, and Karen Foust, former EVP of Enrollment at Hendrix College, to talk about the finer points of building collaborative, productive relationships with board members.

Becoming a VP (Or Becoming One on Another Campus)

Apr 22, 2026Jul 21, 2021 by Echo Delta

We talk with Mary Napier of Napier Executive Search about what it takes to be a strong candidate for a VP-level enrollment position.

Understanding Financial Aid Leveraging with Dr. Jimmy Jung

Apr 22, 2026Jul 1, 2021 by Echo Delta

In this episode, Dr. Jimmy Jung joins us to talk about financial aid leveraging–the common and sometimes controversial practice of using data-driven approaches to inform how schools use institutional funds to manage enrollment and tuition revenue.

How to Give Better Feedback on Creative Work

Apr 22, 2026Jun 2, 2021 by Echo Delta

How to Give Better Creative Feedback with Rachel Newell

Giving good feedback on creative work can be surprisingly tricky. Rachel Newell, Echo Delta’s Creative Director, discusses how to deliver the feedback your creative team needs to unlock their potential and do their best work.

Marketing Analytics: How to Build Your Team’s Credibility and Data Savvy

Apr 22, 2026Mar 18, 2021 by Echo Delta

Tracking and attributing marketing activities in the real world is far from straightforward. In this episode, analytics consultant and agency vet, Chris Sietsema, explains how analytics-savvy organizations get it right.

Strategies for Engaging Parents During College Search

Apr 22, 2026Feb 19, 2021 by Echo Delta

In this episode, we talk with Will Patch from Niche.com about strategies for more effectively engaging parents during the college search process and review the results of a recent parent survey his team conducted.

Getting Your Campus Social Media Strategy Right

Apr 22, 2026Feb 5, 2021 by Echo Delta

Arguably, social media managers have one of the most demanding yet least understood jobs in higher ed marketing. The hours are long, the visibility is high, and the resources to do the job well are often lacking. Enter Liz Gross, CEO of social listening agency Campus Sonar. A higher ed veteran with first-hand experience managing …

How to Optimize Your Website for Search in 2021

Apr 22, 2026Jan 22, 2021 by Echo Delta

Echo Delta’s Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021.

Does Your School Need a Rebrand or a Brand Evolution?

Jul 22, 2022Dec 21, 2020 by Echo Delta

We get it: Branding can be a sensitive matter.

For some colleges and universities, any change to brand feels like a burden on an already lean budget and staff.

For others, a rebrand means the scary prospect of finally tackling the looming and nebulous conflicting interests of both carefully protecting the history and legacy of an institution – and simultaneously growing into the institution you need to to serve and attract an evolving student base. (All without knowing if it is absolutely necessary.)

For a different group, a rebrand is a potential administrative nightmare involving something that reaches across departments that may not be too keen on sharing ideas, much less time and budget.

And for a not-small portion of colleges and universities, it can be all of the above with a dash of a special ingredient unique to their school.

But, like anything else scary, when it’s faced with the right plan and the right support, it can work out well in the end.

Top 8 Recommendations for Enrollment Marketers During COVID-19

Jul 22, 2022Mar 31, 2020 by Echo Delta

Just as enrollment leaders were starting to see deposits roll in and their fall 2020 class beginning to take form, the coronavirus hit the United States. Soon, students were sent home, faculty and staff were working remotely and “business as usual” was nowhere to be found. Many colleges and universities found themselves with tunnel vision as they scrambled to move their classes online and set up remote versions of essential student services.

Even in the midst of this crisis, enrollment leaders know one thing all too well—we can’t lose sight of the fact that we have a new class to recruit. Over the past couple of weeks, we’ve heard a lot of questions from anxious enrollment departments: How do we do this with no admitted student events, high school visits or campus tours? What processes do we need to adjust? Which marketing tactics should we lean into? To help address these concerns, we’ve compiled a guide to enrollment marketing in the wake of COVID-19.

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