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How to Use Financial Aid Leveraging Most Effectively

To put it simply, financial aid leveraging is the strategic use of institutional funds to impact enrollment and manage net tuition revenue.

Enrollment management is crucial to the long-term success of many institutions because, for colleges and universities, tuition revenue can make up 70% or more of their budget. As such, the ability for institutions to strategically manage revenue through their discount rate is at the core of the work that is done by enrollment management. Continue Reading

Top 6 Characteristics of a Successful Chief Enrollment Officer

The role of the chief enrollment officer has always been critical to a college’s success, but perhaps no more so than it is today. A successful chief enrollment officer is all at once a business-minded go-getter, a catalyst for change, a strategic marketer and a keen analyst. Wondering what you can do to ensure you’re making a maximum impact at your school? Here are six essential qualities that every chief enrollment officer should strive to develop. Continue Reading

Six Resources for Enrolling Your Next Class and Bringing Students Back This Fall.

The coronavirus pandemic has already cost your school millions of dollars. Many colleges and universities had to refund housing and tuition fees this spring. Countless institutions are planning to limit summer classes to an online-only format, if they’re planning to offer them at all. As you consider ways to attract new students for the fall semester, you should also be thinking about how you plan to retain current students. The following collection of interviews, articles, podcasts and blog posts will help you navigate the way. Continue Reading

Recommendations in Light of COVID-19

Top 8 Recommendations for Enrollment Marketers During COVID-19

Just as enrollment leaders were starting to see deposits roll in and their fall 2020 class beginning to take form, the coronavirus hit the United States. Soon, students were sent home, faculty and staff were working remotely and “business as usual” was nowhere to be found. Many colleges and universities found themselves with tunnel vision as they scrambled to move their classes online and set up remote versions of essential student services.

Even in the midst of this crisis, enrollment leaders know one thing all too well—we can’t lose sight of the fact that we have a new class to recruit. Over the past couple of weeks, we’ve heard a lot of questions from anxious enrollment departments: How do we do this with no admitted student events, high school visits or campus tours? What processes do we need to adjust? Which marketing tactics should we lean into? To help address these concerns, we’ve compiled a guide to enrollment marketing in the wake of COVID-19. Continue Reading

Five Dysfunctions of an Admissions Office

How many times have you found yourself wondering what went wrong with your recruitment campaign when it’s already too late to do anything about it? In my 20 years’ experience as a higher ed enrollment marketing professional, I’ve learned a lot about the blind spots and best practices of our industry. Below are five common mistakes that are made in college admissions offices, along with five steps you can take to be successful and avoid the “what happened?” Continue Reading

Messiah College: A CRM Success Story

For higher ed marketers, prospective students are really prospective customers. It comes as no surprise then, that in recent years colleges and universities have rushed to adopt the customer relationship management (CRM) tools that have long been used by other industries to centralize and streamline their communications.

We recently had the opportunity to chat with Kris Hardy from Messiah College, a small, private, Christian institution located in Central Pennsylvania. As Messiah’s director of web and digital marketing, Kris oversees the college’s public-facing website and is responsible for managing digital marketing efforts for the school’s academic programs.

Since Messiah moved to a CRM system two years ago, Kris says the platform has grown to play an increasingly important role in his work as a digital marketer. During our interview, he detailed how making the switch to a CRM has helped Messiah take their digital marketing efforts to the next level, outlined the challenges his team encountered post-rollout and shared a few of the things they learned as a result. Here’s an abridged version of our conversation:

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Building a Better Acceptance Package

Though higher education marketers and admissions counselors work year-round to attract and retain students, one of the most impactful moments for an admissions campaign is the acceptance offer.

A well-crafted acceptance package is a door opener that sets your admissions team up for success throughout the campaign cycle. Students are becoming more discerning in their college search, and are applying to more schools than ever before. That means there’s even more pressure to deliver on their expectations.

To that end, here are some recommended best practices for getting the most out of your acceptance package. Continue Reading