Just as enrollment leaders were starting to see deposits roll in and their fall 2020 class beginning to take form, the coronavirus hit the United States. Soon, students were sent home, faculty and staff were working remotely and “business as usual” was nowhere to be found. Many colleges and universities found themselves with tunnel vision as they scrambled to move their classes online and set up remote versions of essential student services.
Even in the midst of this crisis, enrollment leaders know one thing all too well—we can’t lose sight of the fact that we have a new class to recruit. Over the past couple of weeks, we’ve heard a lot of questions from anxious enrollment departments: How do we do this with no admitted student events, high school visits or campus tours? What processes do we need to adjust? Which marketing tactics should we lean into? To help address these concerns, we’ve compiled a guide to enrollment marketing in the wake of COVID-19. Continue Reading