Rebecca Stapley joins us to talk about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness.
During her time as Assistant Director of Social Media at Nazareth College, Rebecca gained first-hand experience with this potentially touchy topic as she engaged with colleagues in other departments who wanted to run–or maybe already were running–their own accounts on behalf of the school.
You’ll hear from Rebecca about:
- The key questions internal teams should asking BEFORE they start a new social account
- How to approach colleagues when you suspect their social media accounts could use some help and how to do so in a way that minimizes defensiveness
- And the specific process she used to wind down a set of alumni social media accounts at Nazareth College and integrate them into the school’s main account.