Higher Ed Marketing Lab
episode cover art

Uncovering Hidden Audience Insights with Susan Baier / ep. 4

Susan Baier’s research focuses on uncovering how groups of people think and feel as they make important decisions, like selecting a college. We discuss specific ways schools have used her research to improve their enrollment and advancement efforts by better understanding critical attitudinal differences in their target audiences.

Show Notes & Transcript

Guerilla Website Governance with Shelley Keith / ep. 3

We talk non-invasive website governance strategies with Shelley Keith, Senior Strategist at Modern Tribe.

Show Notes & Transcript

The Chief Enrollment Management Officer with Mike Reilly / ep. 2

We talk about the evolving role of the chief enrollment management officer with Mike Reilly, the Executive Director of the American Association of College Registrars and Admissions Officers.

Show Notes & Transcript

Higher Ed Marketing Lab Episode 1 • Digital Transformation with Chris Aarons

Digital Transformation with Chris Aarons / ep. 1

We talk digital transformation with Chris Aarons, co-author of The Digital Helix, a Wall Street Journal bestseller that outlines how organizations can embrace their own digital first approach.

Show Notes & Transcript