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Higher Ed Marketing Lab
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Uncovering Hidden Audience Insights with Susan Baier

Susan Baier’s research focuses on uncovering how groups of people think and feel as they make important decisions, like selecting a college. We discuss specific ways schools have used her research to improve their enrollment and advancement efforts by better understanding critical attitudinal differences in their target audiences.

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Guerrilla Website Governance with Shelley Keith

We talk non-invasive website governance strategies with Shelley Keith, Senior Strategist at Modern Tribe.

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The Chief Enrollment Management Officer with Mike Reilly / ep. 2

We talk about the evolving role of the chief enrollment management officer with Mike Reilly, the Executive Director of the American Association of College Registrars and Admissions Officers.

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Higher Ed Marketing Lab Episode 1 • Digital Transformation with Chris Aarons

Digital Transformation with Chris Aarons

We talk digital transformation with Chris Aarons, co-author of The Digital Helix, a Wall Street Journal bestseller that outlines how organizations can embrace their own digital first approach.

Show Notes & Transcript