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Higher Ed Marketing Lab
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Engineering Word of Mouth with Daniel Lemin

Research suggests roughly 75% of students use word of mouth to help determine what school to attend, yet few schools have an intentional strategy for generating positive word of mouth.

In this episode, we talk with Daniel Lemin, co-author along with Jay Baer of a new book on the topic called Talk Triggers. Daniel lays out an actionable framework higher ed marketers can use to create the kinds of unique and memorable talk triggers students can’t help sharing.


 

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Uncovering Hidden Audience Insights with Susan Baier

Susan Baier’s research focuses on uncovering how groups of people think and feel as they make important decisions, like selecting a college. We discuss specific ways schools have used her research to improve their enrollment and advancement efforts by better understanding critical attitudinal differences in their target audiences.


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Guerrilla Website Governance with Shelley Keith

We talk non-invasive website governance strategies with Shelley Keith, Senior Strategist at Modern Tribe.


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The Chief Enrollment Management Officer with Mike Reilly / ep. 2

We talk about the evolving role of the chief enrollment management officer with Mike Reilly, the Executive Director of the American Association of College Registrars and Admissions Officers.


Show Notes & Transcript

Higher Ed Marketing Lab Episode 1 • Digital Transformation with Chris Aarons

Digital Transformation with Chris Aarons

We talk digital transformation with Chris Aarons, co-author of The Digital Helix, a Wall Street Journal bestseller that outlines how organizations can embrace their own digital first approach.


Show Notes & Transcript