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Designing for Decisions

What Students Really Want from Your Website • August 5

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Insights, Research, and News From Our Studio

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[Research Report] Designing for Decisions: How Prospective Students Rank Academic, Admissions, and Financial Aid Information on University Websites

In this new report from Echo Delta and ADV Market Research, we share findings from a nationwide study of prospective students and how they interact with three of the most critical sections on your site: academics, admissions, and financial aid. Using the Top Tasks methodology, we’ve uncovered what matters most to students across the enrollment journey and where institutions are often out of sync.

Avoiding Dead-End Recruitment Convos — Ask Better Questions, Get Real Answers

In this session, we’ll explore how to move beyond basic questions and uncover the real reasons behind a prospective student’s interest. We’ll use the ‘5 Why’s’ to peel back the layers, to get to the heart of their motivations. And then, we’ll employ the SPIN Selling approach—Situation, Problem, Implication, Need-payoff—to …

The State of the Campus Visit — Dead, Dying or Reviving?

For enrollment leaders and campus visit teams, it’s time to tune in and figure out how to make visits feel relevant and valuable in this new era. We’ll be diving into the current state of campus visits, emerging trends in student behavior, and why old strategies just don’t cut it …

Do You Actually Have a Strategy?

Jarrett Smith explores the essential elements of strategy. Learn how strategy differs from activities like planning, why strategy doesn’t begin with goals, the importance of selective over-performance, and how to recognize a true strategy over something that merely sounds strategic.

Empathy-Driven Leadership with Jaime Hunt

Listen to Jaime Hunt, higher ed marketing expert and author of Heart Over Hype, as she explores empathy-driven leadership, psychological safety, and actionable tips to enhance team innovation and performance.

High-Impact Podcast Storytelling with Alex Grodnik

Alex Grodnik joins the pod to discuss storytelling, podcasting, and how universities can create one-of-a-kind content that captivates audiences.

Supercharge Your Website Without a Pricey Redesign

Transform your .edu with actionable fixes that actually work Your institution’s website is its most important marketing asset. It shapes prospective students’ perceptions and guides their decision-making at the most critical stage of their selection process. But over time, most college websites become cluttered, confusing, and institution-focused. Instead of tailoring …

Banishing Blah Blah Content from Your .EDU

Too much website content, not enough clarity? Echo Delta’s SVP of Strategy, Jarrett Smith, dives into the pervasive issue of ‘blah blah content’ on college and university websites and three practical steps you can take to level up.

10 Proven Strategies to Boost ROI in Higher Education Advertising

Most higher ed advertisers focus on targeting and budget—but the best research shows that’s not what truly drives ROI. This checklist breaks down 10 proven strategies that make university ad campaigns more effective, from creative quality to pacing.