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    Strategies for Engaging Parents During College Search

    In this episode, we talk with Will Patch from about strategies for more effectively engaging parents during the college search process and review the results of a recent parent survey his team conducted.

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    How to Use Financial Aid Leveraging Most Effectively

    To put it simply, financial aid leveraging is the strategic use of institutional funds to impact enrollment and manage net tuition revenue. Enrollment management is crucial to the long-term success of many institutions because, for colleges and universities, tuition revenue can make up 70% or more of their budget. As such, the ability for institutions […]

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    Top 6 Characteristics of a Successful Chief Enrollment Officer

    The role of the chief enrollment officer has always been critical to a college’s success, but perhaps no more so than it is today. A successful chief enrollment officer is all at once a business-minded go-getter, a catalyst for change, a strategic marketer and a keen analyst. Wondering what you can do to ensure you’re […]

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    Six Resources for Enrolling Your Next Class and Bringing Students Back This Fall.

    The coronavirus pandemic has already cost your school millions of dollars. Many colleges and universities had to refund housing and tuition fees this spring. Countless institutions are planning to limit summer classes to an online-only format, if they’re planning to offer them at all. As you consider ways to attract new students for the fall […]

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    Top 8 Recommendations for Enrollment Marketers During COVID-19

    Just as enrollment leaders were starting to see deposits roll in and their fall 2020 class beginning to take form, the coronavirus hit the United States. Soon, students were sent home, faculty and staff were working remotely and “business as usual” was nowhere to be found. Many colleges and universities found themselves with tunnel vision […]

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    Five Dysfunctions of an Admissions Office

    How many times have you found yourself wondering what went wrong with your recruitment campaign when it’s already too late to do anything about it? In my 20 years’ experience as a higher ed enrollment marketing professional, I’ve learned a lot about the blind spots and best practices of our industry. Below are five common […]

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    Messiah College: A CRM Success Story

    For higher ed marketers, prospective students are really prospective customers. It comes as no surprise then, that in recent years colleges and universities have rushed to adopt the customer relationship management (CRM) tools that have long been used by other industries to centralize and streamline their communications. We recently had the opportunity to chat with […]

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    Building a Better Acceptance Package

    Though higher education marketers and admissions counselors work year-round to attract and retain students, one of the most impactful moments for an admissions campaign is the acceptance offer. A well-crafted acceptance package is a door opener that sets your admissions team up for success throughout the campaign cycle. Students are becoming more discerning in their […]

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