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    Marketing Analytics: How to Build Your Team’s Credibility and Data Savvy

    Tracking and attributing marketing activities in the real world is far from straightforward. In this episode, analytics consultant and agency vet, Chris Sietsema, explains how analytics-savvy organizations get it right.

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    Strategies for Engaging Parents During College Search

    In this episode, we talk with Will Patch from about strategies for more effectively engaging parents during the college search process and review the results of a recent parent survey his team conducted.

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    Getting Your Campus Social Media Strategy Right

    Arguably, social media managers have one of the most demanding yet least understood jobs in higher ed marketing. The hours are long, the visibility is high, and the resources to do the job well are often lacking. Enter Liz Gross, CEO of social listening agency Campus Sonar. A higher ed veteran with first-hand experience managing […]

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    How to Optimize Your Website for Search in 2021

    Echo Delta's Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021. 

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    Journey Mapping at Mayo Clinic College of Medicine and Science

    Companies like Amazon, GoPro, Zappos, Uber, and Apple have demonstrated again and again that having a deep understanding of who one’s customers are and how they make decisions is one of the most powerful competitive advantages an organization can possess. Over the years, marketers have devised a number of tools like buyer personas, empathy maps, […]

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    Cover Art: Responding to COVID-19 at University of the Ozarks with President Richard Dunsworth

    Responding to COVID-19 at University of the Ozarks with President Richard Dunsworth

    In this special episode, we talk with President Richard Dunsworth of the University of the Ozarks about the impact of COVID-19 on his school. From leadership in times of crisis to wide-ranging operational changes to the long-term impact this global crisis could have on the institution, we explore how one school is coping with profound […]

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    Podcasting at Penn State's McCourtney Institute for Democracy with Jenna Spinelle

    Podcasting at Penn State’s McCourtney Institute for Democracy with Jenna Spinelle

    Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the potential pay-off, and is it too late for your school to jump on the podcast train? We tackle these questions and more […]

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    Episode 15 Cover Art - How to Sunset a Tired Social Media Account with Rebecca Stapley

    How to Gracefully Sunset a Tired Social Media Account with Rebecca Stapley

    Rebecca Stapley joins us to talk about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness. During her time as Assistant Director of Social Media at Nazareth College, Rebecca gained first-hand experience with this potentially touchy topic as she engaged with colleagues in […]

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    Leading Web Accessibility Initiatives at Colorado State with David Carpenter and Jennifer Garvey

    We talk web accessibility with David Carpenter and Jennifer Garvey of Colorado State University. David is the Director of Operations and Jennifer is Assistant Director of IT for Web and Business Systems at Colorado State’s College of Health and Human Sciences. In this discussion, we shy away from the technical details surrounding accessibility, and instead […]

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    Episode cover art: Humanizing the Digital Experience

    Humanizing the Digital Experience and more from eduWeb 2019 with Jason Buzzell

    Jason Buzzell is Director of Digital Communications at the University of Nebraska at Omaha. We met up with Jason at the 2019 eduWeb conference to reflect on some of the most interesting ideas and themes we encountered at this year’s conference, including: How to humanize digital experiences (which was the topic of a talk Jason […]

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