Most higher ed advertisers focus on targeting and budget—but the best research shows that’s not what truly drives ROI. This checklist breaks down 10 proven strategies that make university ad campaigns more effective, from creative quality to pacing.
On social media, you should be posting content prospective and current students are proud to share—so we’ve put together five ways you can do that below.
Our SVP of Strategy, Jarrett Smith, makes that case for prioritizing brand advertising in university marketing plans.
Our Copywriter, Jenna MacFarlane, puts together some tips on how to engage younger readers, especially Gen Z, across platforms.
Nine months after the spectacular public launch of ChatGPT3, the one question nearly every marketing leader has been asked is “So, what are we doing with AI?” The real answer is that marketers have been using different forms of AI for years. It’s just been doing boring, behind-the-scenes work like …
We speak with marketing leaders at the University of Texas at San Antonio and how operational changes they made during COVID led them to greater levels of collaboration across the universities decentralized marketing teams.
Giving good feedback on creative work can be surprisingly tricky. Rachel Newell, Echo Delta’s Creative Director, discusses how to deliver the feedback your creative team needs to unlock their potential and do their best work.
Though higher education marketers and admissions counselors work year-round to attract and retain students, one of the most impactful moments for an admissions campaign is the acceptance offer. A well-crafted acceptance package is a door opener that sets your admissions team up for success throughout the campaign cycle. Students are …
Word of mouth holds a lot of sway in the college decision-making process, yet few schools have a deliberate plan for building buzz among their prospect base. Daniel Lemin, co-author of a new book titled Talk Triggers, recently stopped by the Higher Ed Marketing Lab to share some practical strategies …
We don’t have many fears at Echo Delta, but one thing that frightens us is recycling ideas. Our phobia is a constant push to bring fresh perspective and innovative ideas to our clients and one way that is possible is through inspiration from our peers. Late last week, we hit …