It’s easy! We lock ourselves away in a dark office, drain a Madison-Avenue-sized bottle of single-malt Scotch and then stumble out five minutes before the big, important client presentation with the Eureka moment in hand. The truth is a lot less romantic and always involves 99 percent Thomas Edison-like perspiration. …
Some people think print is dead — that fewer people are printing things and it’s all going digital. But there is still a very large portion of your brand that calls back to traditional elements. Each month, I get a water filter in the mail from a company called Soma …
Digital marketing elicits more shiny-object syndrome than any other set of marketing tools. Here’s how to make sure you’re not wasting your time.
Urchin Traffic Monitor (UTM) codes do a lot more than just make URLs ridiculously long. They play a pivotal role in measuring your marketing efforts and can help you see what resonates most with your audience.
More than you think. You don't have to paint your readers' nails or watch True Blood together, but you do have to make them feel special.
Remember, they were paid to read those papers. It wasn't just your relationships that got complicated from ages 15-22. I bet your writing did, too.