Brand vs. Performance Marketing: Playing the Long Game without Losing Your Shirt
Our SVP of Strategy, Jarrett Smith, makes that case for prioritizing brand advertising in university marketing plans.
Articles
Navigating FAFSA Delays: Proactive Strategies for Enrollment Teams
FAFSA delays have left admissions and financial aid teams with a short window to finalize packages and collect deposits. Here are some tips to help students and enrollment pros weather the FAFSA storm.
How to Write Content Gen Z Will Actually Read
Our Copywriter, Jenna MacFarlane, puts together some tips on how to engage younger readers, especially Gen Z, across platforms.
Will Elon Musk’s New University be the SpaceX or the Twitter of Higher Ed?
Our SVP of Strategy, Jarrett Smith, considers whether Elon Musks’ foray into academia will be a hotbed of innovation or yet another tumultuous sideshow.
What Willy Wonka Can Teach Us About Increasing Campus Visitors
Remember the movie Willy Wonka and the Chocolate Factory, the original 1971 film starring Gene Wilder? A character named Veruca Salt sang a song titled “I Want It Now,” and she wanted everything and wanted it now. Veruca reminds me of colleges and universities these days who want everything, and …
The Next Generation to Visit Your Campus
We experienced parents and their children as a co-purchasing unit for over 20 years with our Boomer/Millennial and Generation X/Generation Z visitors. With the Alpha Generation, we will experience three generations, or multigenerational campus visitors, most likely resulting in a tri-purchasing cohort.
Struggling With Admissions Burnout? Consider The Power Of Appreciation
You’ve likely read the recent articles about the high numbers of enrollment professionals leaving the field for greener pastures. I’ve read them too and think there is a bit of a crisis within admissions teams across the country. Every campus my fellow consultants and I have visited this past winter …
This Yield Season, Don’t Leave Out Your Most Important Partner
It’s yield season in admissions, and enrollment departments across America are hard at work turning admitted students into enrolled students. We should always be in yield mode, as waiting until the late winter is much too late for this important work to begin. Just like March Madness, income taxes, and …
Rightsizing: The Answer Higher Ed Doesn’t Want to Hear
An article was published in Vox recently called, “The Incredible Shrinking Future of College” and it caught my attention. The subtitle intrigued me: “The population of college-age Americans is about to crash. It will change higher education forever.” Cue anything from George Streicher’s Music of the Macabre here. This article …
Stop Micromanaging Your Campus Tour and Take a Look at Your Deeper Problems
Higher education across the board is facing stressors unlike anything in the history of higher education, with arguably the most pressing being that of uncertain enrollment numbers.