As a higher education professional, I have seen how the decline in enrollment has affected institutions across the country. The enrollment cliff is the phenomenon in which higher education institutions experience a decline in student enrollment, and it can be challenging to overcome. This decline can be attributed to various …
You’ve likely read the recent articles about the high numbers of enrollment professionals leaving the field for greener pastures. I’ve read them too and think there is a bit of a crisis within admissions teams across the country. Every campus my fellow consultants and I have visited this past winter …
It’s yield season in admissions, and enrollment departments across America are hard at work turning admitted students into enrolled students. We should always be in yield mode, as waiting until the late winter is much too late for this important work to begin. Just like March Madness, income taxes, and …
An article was published in Vox recently called, “The Incredible Shrinking Future of College” and it caught my attention. The subtitle intrigued me: “The population of college-age Americans is about to crash. It will change higher education forever.” Cue anything from George Streicher’s Music of the Macabre here. This article …
Higher education across the board is facing stressors unlike anything in the history of higher education, with arguably the most pressing being that of uncertain enrollment numbers.
After two years of canceled or virtual conferences, the in-person conference is back and I couldn’t be happier! I love attending, sponsoring, exhibiting, and presenting at higher education conferences. Especially those focused on enrollment, admission, marketing, and the campus visit. Friends, families and even co-workers chuckle at the ease and …
Pioneer of Campus Visit Consulting Joins Echo Delta
K-12 students’ experience of online learning may cause them to reject online college. Learn what went wrong and how higher ed can address it.
As data pours in telling us that admission applications and FAFSA filings are down at many schools around the country, enrollment managers are grappling with how to improve yield. Laura Martin-Fedich suggests strategies for rethinking yield strategy in these incredibly challenging times.
Few higher ed marketing projects are as high-stakes and stress-inducing as a complete overhaul of your school’s brand. Fortunately, complete rebrands are often unnecessary. Instead, what’s needed is a brand evolution.