For enrollment leaders and campus visit teams, it’s time to tune in and figure out how to make visits feel relevant and valuable in this new era. We’ll be diving into the current state of campus visits, emerging trends in student behavior, and why old strategies just don’t cut it …
Jarrett Smith explores the essential elements of strategy. Learn how strategy differs from activities like planning, why strategy doesn’t begin with goals, the importance of selective over-performance, and how to recognize a true strategy over something that merely sounds strategic.
Listen to Jaime Hunt, higher ed marketing expert and author of Heart Over Hype, as she explores empathy-driven leadership, psychological safety, and actionable tips to enhance team innovation and performance.
Alex Grodnik joins the pod to discuss storytelling, podcasting, and how universities can create one-of-a-kind content that captivates audiences.
Transform your .edu with actionable fixes that actually work Your institution’s website is its most important marketing asset. It shapes prospective students’ perceptions and guides their decision-making at the most critical stage of their selection process. But over time, most college websites become cluttered, confusing, and institution-focused. Instead of tailoring …
Too much website content, not enough clarity? Echo Delta’s SVP of Strategy, Jarrett Smith, dives into the pervasive issue of ‘blah blah content’ on college and university websites and three practical steps you can take to level up.
Most higher ed advertisers focus on targeting and budget—but the best research shows that’s not what truly drives ROI. This checklist breaks down 10 proven strategies that make university ad campaigns more effective, from creative quality to pacing.
Want to boost your yield this season? Gen X parents are the ultimate decision influencers in college enrollment—but most schools fail to engage them effectively. Here’s how to build trust, communicate clearly, and turn parents into your best enrollment allies.
What makes for a great institution/agency partnership? Ryan Brown, EVP and Co-Head of 160over90, and Jarrett Smith explore the foundations of successful agency relationships.
On social media, you should be posting content prospective and current students are proud to share—so we’ve put together five ways you can do that below.
