The Performance Marketing Trap
Explore the pitfalls of relying solely on performance marketing to drive enrollment results and why integrating brand marketing is crucial for long-term success.
Brand vs. Performance Marketing: Playing the Long Game without Losing Your Shirt
Our SVP of Strategy, Jarrett Smith, makes that case for prioritizing brand advertising in university marketing plans.
Amplifying Student Voices on TikTok with Morgan Goodwill
Discover how Flagler College has built a consistent and sustainable stream of engaging TikTok content through collaboration with students and a focus on quality.
Navigating FAFSA Delays: Proactive Strategies for Enrollment Teams
FAFSA delays have left admissions and financial aid teams with a short window to finalize packages and collect deposits. Here are some tips to help students and enrollment pros weather the FAFSA storm.
How to Write Content Gen Z Will Actually Read
Our Copywriter, Jenna MacFarlane, puts together some tips on how to engage younger readers, especially Gen Z, across platforms.
Modernizing Enrollment Management with Geoff Baird
Geoff Baird, CEO of EnrollML, shares practical people and technology insights for modernizing enrollment management. We discuss market dynamics, attention to foundational processes, and how the strategic use of data and machine learning technologies can drive student recruitment.
Will Elon Musk’s New University be the SpaceX or the Twitter of Higher Ed?
Our SVP of Strategy, Jarrett Smith, considers whether Elon Musks’ foray into academia will be a hotbed of innovation or yet another tumultuous sideshow.
What Willy Wonka Can Teach Us About Increasing Campus Visitors
Remember the movie Willy Wonka and the Chocolate Factory, the original 1971 film starring Gene Wilder? A character named Veruca Salt sang a song titled “I Want It Now,” and she wanted everything and wanted it now. Veruca reminds me of colleges and universities these days who want everything, and …
The Next Generation to Visit Your Campus
We experienced parents and their children as a co-purchasing unit for over 20 years with our Boomer/Millennial and Generation X/Generation Z visitors. With the Alpha Generation, we will experience three generations, or multigenerational campus visitors, most likely resulting in a tri-purchasing cohort.
Responsible Revolution: Six Guiding Principles for Experimenting with Generative AI
Nine months after the spectacular public launch of ChatGPT3, the one question nearly every marketing leader has been asked is “So, what are we doing with AI?” The real answer is that marketers have been using different forms of AI for years. It’s just been doing boring, behind-the-scenes work like …