In this unique study, we unpack findings from our recent attitudinal segmentation study of Gen X parents with college-bound students. We explore parents’ shared attitudes, opinions, and beliefs about higher education along with closer looks at other topics like parents’ trust in higher ed, views on campus safety, and the campus tour.
Many institutions include brand building in their strategic plans, but making those aspirations a reality is challenging. Brand development expert, Jennifer Holland, argues the best way to build an enduring brand is to focus on strong alignment between organizational, marketing, and people strategies. We discuss: Subscribe to the Higher …
After two years of canceled or virtual conferences, the in-person conference is back and I couldn’t be happier! I love attending, sponsoring, exhibiting, and presenting at higher education conferences. Especially those focused on enrollment, admission, marketing, and the campus visit. Friends, families and even co-workers chuckle at the ease and …
The campus visit is a make-or-break moment for traditional undergraduates. Yet, as schools around the country have made their way back to campus, selling the residential experience has been anything but business as usual. In this episode, we explore the current state of the campus visit and some of …
Pioneer of Campus Visit Consulting Joins Echo Delta
Watch a replay of our webinar discussion about insights and strategies you’ll need to influence parents in the enrollment journey.
Watch a replay of our webinar discussion covering some of the most important updates impacting ad platforms and outline how to adjust your approach to digital advertising to continue to drive results from your digital advertising initiatives
Watch a replay of our webinar discussion about how to build a singular campus visit that blends the best of on-screen and on-campus visit experiences
Watch a replay of our webinar discussion with two small universities that posted record enrollment numbers in 2020, despite the pandemic.
Dr. Chuck Bamford, author of The Strategy Mindset 2.0, joins us to talk about how schools can develop a sound strategy to differentiate their offerings and attract more right-fit students.