Research suggests roughly 75% of students use word of mouth to help determine what school to attend, yet few schools have an intentional strategy for generating positive word of mouth. In this episode, we talk with Daniel Lemin, co-author along with Jay Baer of a new book on the topic …
Website governance is a challenging topic in any large organization, and colleges and universities are no exception. That challenge is only amplified when those who most need to exercise control over a website lack the resources or political support necessary to enforce effective governance policies and procedures. But that doesn’t …
I recently had the pleasure of talking about digital transformation and higher education with Chris Aarons, co-author of the WSJ best-selling book, The Digital Helix. Chris is an accomplished marketer with no shortage of bold opinions on how professionals in higher ed can get the most out of technologies like AI, big …
Susan Baier’s research focuses on uncovering how groups of people think and feel as they make important decisions, like selecting a college. We discuss specific ways schools have used her research to improve their enrollment and advancement efforts by better understanding critical attitudinal differences in their target audiences. Links in …
We talk non-invasive website governance strategies with Shelley Keith, Senior Strategist at Modern Tribe. Links in this Episode Web Governance Facebook group Shelley Keith on Twitter Transcript Jarrett Smith: Hello, everyone and welcome to the Higher Ed Marketing Lab. I’m your host, Jarrett Smith. Each episode, it’s my job to …
We talk about the evolving role of the chief enrollment management officer with Mike Reilly, the Executive Director of the American Association of College Registrars and Admissions Officers. Links from this Episode American Association of College Registrars and Admissions Officers (AACRAO) 2017 Chief Enrollment Management Officer Career Profile [PDF report] …
We talk digital transformation with Chris Aarons, co-author of The Digital Helix, a Wall Street Journal bestseller that outlines how organizations can embrace their own digital first approach. Links in this Episode The Digital Helix Transcript Jarrett Smith: Hello, everyone. Welcome to the Higher Ed Marketing Lab. I’m your host, …
We don’t have many fears at Echo Delta, but one thing that frightens us is recycling ideas. Our phobia is a constant push to bring fresh perspective and innovative ideas to our clients and one way that is possible is through inspiration from our peers. Late last week, we hit …
We’ve all seen it. Within otherwise peaceful groups, there can arise certain differences of opinion that are instantly polarizing: Coke or Pepsi. The oxford comma. How to pronounce “gif.” In the SEO world we have quite a few debates like that, and one of our most hot-button issues is duplicate …
It’s easy! We lock ourselves away in a dark office, drain a Madison-Avenue-sized bottle of single-malt Scotch and then stumble out five minutes before the big, important client presentation with the Eureka moment in hand. The truth is a lot less romantic and always involves 99 percent Thomas Edison-like perspiration. …
