![](https://echodelta.co/wp-content/uploads/IMG_9977-1000x667.jpg)
Why Personalization is a Must in Higher Ed Marketing
Imagine you’re at a drive through, hungry and ready to order lunch. An employee comes over the speaker and starts explaining why you should order lunch at their restaurant instead of the one down the street, then demands to know what sauce you want with your nuggets—even though you don’t …