Echo Delta’s independent ownership gives us the freedom to build an agency on our own terms. Here’s how that translates into more flexibility, transparency, and control for the colleges and universities we serve.
Many campuses already do a good job guiding first-gen students to enrollment. So what comes next? In this episode, Echo Delta’s Dani Chaney joins Jarrett Smith, Jeff Kallay, and Scott Rhodes to share their own first-gen stories and ideas for keeping support going beyond year one, from clear communication to career readiness to visible mentors.
Students have heard “world-class faculty” and “vibrant community” from every campus. Jarrett Smith, Scott Rhodes, and Jeff Kallay share three moves to make before the next recruitment cycle: replace adjectives with concrete evidence, learn what students are actually doing on campus, and update campus visit communications to reflect how families now decide.
America is running short on fun, and college campuses caught the same bug. In this episode, Jeff Kallay makes the case for treating student happiness as an enrollment strategy. The team digs into why student affairs budgets miss the broader audience, what involvement data says about career readiness, and how getting specific about campus life beats another mention of your vibrant, welcoming community.
I have been appointed to the American Marketing Association Foundation Board of Advisors for the 2026-27 term. It is an honor I take seriously, and I want to say a few words about why I agreed to serve. Most of my day is spent working with colleges and universities: presidents, …
You spend real money sending your team to conferences every year. Are they coming back with anything? Jarrett, Scott, and Jeff have worked every side of the conference circuit, and in this episode they share how enrollment leaders can prep their staff, what young professionals should ask exhibitors, and why the vendor tables might be the most underused professional development on the schedule.
Is AI eroding the value of a college degree? Jarrett, Scott, and Jeff unpack what they’re actually hearing on campuses, from AI-skeptical students to enrollment leaders wrestling with ROI questions that predate ChatGPT. They also push back on the AI job loss narrative and share what institutions must do now to prove their degrees still certify something machines can’t replicate.
Families are starting to look past the Ivy League toward “vibe schools,” campuses that blend academic strength with social energy, lifestyle appeal, and stability. In this episode, Jeff, Scott, and Jarrett unpack the Forbes article behind the trend, what these schools get right, and the practical first steps any campus can take to build a vibe of its own.
Most conversations about AI search focus on visibility, but AI search tools have become an eerily accurate mirror of what the market actually thinks about your school. The implication? It’s harder than ever to market your way out of a weak experience, and authenticity has never been a sharper competitive advantage.
When enrollment numbers dip, leadership usually looks to marketing and admissions first. But what if the real problem is what’s happening on campus?
