Many institutions include brand building in their strategic plans, but making those aspirations a reality is challenging. Brand development expert, Jennifer Holland, argues the best way to build an enduring brand is to focus on strong alignment between organizational, marketing, and people strategies. We discuss: Subscribe to the Higher …
After two years of canceled or virtual conferences, the in-person conference is back and I couldn’t be happier! I love attending, sponsoring, exhibiting, and presenting at higher education conferences. Especially those focused on enrollment, admission, marketing, and the campus visit. Friends, families and even co-workers chuckle at the ease and …
The campus visit is a make-or-break moment for traditional undergraduates. Yet, as schools around the country have made their way back to campus, selling the residential experience has been anything but business as usual. In this episode, we explore the current state of the campus visit and some of …
Hear from two marketing leaders at the University of St. Thomas – Minnesota about their efforts to make diversity, equity, and inclusion less intimidating and more actionable for their marketing team and the work they produce.
Pioneer of Campus Visit Consulting Joins Echo Delta
We speak with marketing leaders at the University of Texas at San Antonio and how operational changes they made during COVID led them to greater levels of collaboration across the universities decentralized marketing teams.
Watch a replay of our webinar discussion about insights and strategies you’ll need to influence parents in the enrollment journey.
Watch a replay of our webinar discussion covering some of the most important updates impacting ad platforms and outline how to adjust your approach to digital advertising to continue to drive results from your digital advertising initiatives
Watch a replay of our webinar discussion about how to build a singular campus visit that blends the best of on-screen and on-campus visit experiences
Watch a replay of our webinar discussion with two small universities that posted record enrollment numbers in 2020, despite the pandemic.
