Building Better Agency Partnerships with Ryan Brown
What makes for a great institution/agency partnership? Ryan Brown, EVP and Co-Head of 160over90, and Jarrett Smith explore the foundations of successful agency relationships.
5 Tips to Capture Gen Z’s Attention on Social (and Beyond)
On social media, you should be posting content prospective and current students are proud to share—so we’ve put together five ways you can do that below.
3 Steps to Engage Parents This Yield Season
Discover how to reach students’ top influencers: their parents Parents of today’s college-bound seniors are predominantly Gen X. Research shows they lack trust in institutions—and have been questioning the value and authenticity of higher ed since their youth. But as parents now, they are highly involved in their child’s life. …
Ready to Refresh Your Campus Visit? Here’s Your Game Plan.
Students are changing how and when they visit campus. W. Kent Barnds of Augustana College and Echo Delta’s own Jeff Kallay, share insights into how colleges and universities can reimagine the campus visit. Their advice offers a roadmap for creating visits that resonate with today’s prospective students and their families
How to Evolve Your Campus Visit in 2025
Explore students’ changing relationship to the campus visit and implications for the year ahead.
Wrapping Up Fall Travel? 3 Tips to Help Prospects Cross the Application Finish Line
POV: You’re nearing the end of the fall travel season. You have been all over your territory and met with hundreds of students at college fairs and in classrooms. You have answered questions and told everyone who would listen about all of the benefits of an education at your college.
Politics and College Choice: How Students’ Views Influence Where They Enroll
Discover what today’s students think about politics—and how colleges and universities are navigating a charged political landscape Amid a divisive election season, we conducted a nationwide survey of 1,000+ high school students to understand how they think about campus and state politics when choosing a college. It gave us valuable …
Marketing Online Programs? Own Your Backyard First
When it comes to marketing online degree programs, one of the most common mistakes we see clients make is advertising over too large of a geographic area.
The Problem with Enrollment Management (And How to Fix It) with Laurie Koehler
Enrollment management veteran, Laurie Koehler, explains the challenges facing enrollment management and key ways the practice needs to evolve.
Championing Small Colleges with Scott Novak
The challenges facing small private colleges are very real—but they’re not the whole story. In this episode, we talk to Scott Novak, former CEO of Underscore and Chief Development Officer at Carnegie, about how small colleges across the nation are adapting to enrollment trends and industry changes.