Demographic research can provide some very useful information about your target audience, but it definitely doesn’t tell the whole story. Recently, we spoke with researcher Susan Baier to find out what higher ed marketers can gain from looking at a different type of data. Susan is the owner and founder …
Though higher education marketers and admissions counselors work year-round to attract and retain students, one of the most impactful moments for an admissions campaign is the acceptance offer. A well-crafted acceptance package is a door opener that sets your admissions team up for success throughout the campaign cycle. Students are …
Word of mouth holds a lot of sway in the college decision-making process, yet few schools have a deliberate plan for building buzz among their prospect base. Daniel Lemin, co-author of a new book titled Talk Triggers, recently stopped by the Higher Ed Marketing Lab to share some practical strategies …
Website governance is a challenging topic in any large organization, and colleges and universities are no exception. That challenge is only amplified when those who most need to exercise control over a website lack the resources or political support necessary to enforce effective governance policies and procedures. But that doesn’t …
I recently had the pleasure of talking about digital transformation and higher education with Chris Aarons, co-author of the WSJ best-selling book, The Digital Helix. Chris is an accomplished marketer with no shortage of bold opinions on how professionals in higher ed can get the most out of technologies like AI, big …
We don’t have many fears at Echo Delta, but one thing that frightens us is recycling ideas. Our phobia is a constant push to bring fresh perspective and innovative ideas to our clients and one way that is possible is through inspiration from our peers. Late last week, we hit …
We’ve all seen it. Within otherwise peaceful groups, there can arise certain differences of opinion that are instantly polarizing: Coke or Pepsi. The oxford comma. How to pronounce “gif.” In the SEO world we have quite a few debates like that, and one of our most hot-button issues is duplicate …
It’s easy! We lock ourselves away in a dark office, drain a Madison-Avenue-sized bottle of single-malt Scotch and then stumble out five minutes before the big, important client presentation with the Eureka moment in hand. The truth is a lot less romantic and always involves 99 percent Thomas Edison-like perspiration. …
Segmentation and personalization are excellent engagement tactics for higher ed marketers because they allow you to tailor your messaging around the things your audience cares about most. But, while speaking to your audience about the right things is important, a truly robust marketing strategy considers how you should speak to …
Keeping communication relevant and personalized throughout the entire decision-making process is a critical objective for higher education recruiters. But how do we speak authentically to multiple groups of students without it becoming an overwhelming task? One solution: segmentation and marketing automation.