How to Optimize Your Website for Search in 2021
Echo Delta’s Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021.
Does Your School Need a Rebrand or a Brand Evolution?
Few higher ed marketing projects are as high-stakes and stress-inducing as a complete overhaul of your school’s brand. Fortunately, complete rebrands are often unnecessary. Instead, what’s needed is a brand evolution.
Journey Mapping at Mayo Clinic College of Medicine and Science
Companies like Amazon, GoPro, Zappos, Uber, and Apple have demonstrated again and again that having a deep understanding of who one’s customers are and how they make decisions is one of the most powerful competitive advantages an organization can possess. Over the years, marketers have devised a number of tools …
How to Use Financial Aid Leveraging Most Effectively
To put it simply, financial aid leveraging is the strategic use of institutional funds to impact enrollment and manage net tuition revenue. Enrollment management is crucial to the long-term success of many institutions because, for colleges and universities, tuition revenue can make up 70% or more of their budget. As …
Top 6 Characteristics of a Successful Chief Enrollment Officer
The role of the chief enrollment officer has always been critical to a college’s success, but perhaps no more so than it is today. A successful chief enrollment officer is all at once a business-minded go-getter, a catalyst for change, a strategic marketer and a keen analyst. Wondering what you …
Six Resources for Enrolling Your Next Class and Bringing Students Back This Fall.
The coronavirus pandemic has already cost your school millions of dollars. Many colleges and universities had to refund housing and tuition fees this spring. Countless institutions are planning to limit summer classes to an online-only format, if they’re planning to offer them at all. As you consider ways to attract …
Top 8 Recommendations for Enrollment Marketers During COVID-19
Just as enrollment leaders were starting to see deposits roll in and their fall 2020 class beginning to take form, the coronavirus hit the United States. Soon, students were sent home, faculty and staff were working remotely and “business as usual” was nowhere to be found. Many colleges and universities …
Responding to COVID-19 at University of the Ozarks with President Richard Dunsworth
In this special episode, we talk with President Richard Dunsworth of the University of the Ozarks about the impact of COVID-19 on his school. From leadership in times of crisis to wide-ranging operational changes to the long-term impact this global crisis could have on the institution, we explore how one …
Podcasting at Penn State’s McCourtney Institute for Democracy with Jenna Spinelle
Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the potential pay-off, and is it too late for your school to jump on the podcast train? We …
How to Gracefully Sunset a Tired Social Media Account with Rebecca Stapley
Rebecca Stapley joins us to talk about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness. During her time as Assistant Director of Social Media at Nazareth College, Rebecca gained first-hand experience with this potentially touchy topic as …