Becoming a VP (Or Becoming One on Another Campus)
We talk with Mary Napier of Napier Executive Search about what it takes to be a strong candidate for a VP-level enrollment position.
Understanding Financial Aid Leveraging with Dr. Jimmy Jung
In this episode, Dr. Jimmy Jung joins us to talk about financial aid leveraging–the common and sometimes controversial practice of using data-driven approaches to inform how schools use institutional funds to manage enrollment and tuition revenue.
K-12’s Hasty Retreat to Online Learning Will Leave a Lasting Mark on Higher Ed
K-12 students’ experience of online learning may cause them to reject online college. Learn what went wrong and how higher ed can address it.
How to Give Better Feedback on Creative Work
Giving good feedback on creative work can be surprisingly tricky. Rachel Newell, Echo Delta’s Creative Director, discusses how to deliver the feedback your creative team needs to unlock their potential and do their best work.
Marketing Analytics: How to Build Your Team’s Credibility and Data Savvy
Tracking and attributing marketing activities in the real world is far from straightforward. In this episode, analytics consultant and agency vet, Chris Sietsema, explains how analytics-savvy organizations get it right.
8 Ways to Rethink Yield Strategy During the Pandemic
As data pours in telling us that admission applications and FAFSA filings are down at many schools around the country, enrollment managers are grappling with how to improve yield. Laura Martin-Fedich suggests strategies for rethinking yield strategy in these incredibly challenging times.
Strategies for Engaging Parents During College Search
In this episode, we talk with Will Patch from Niche.com about strategies for more effectively engaging parents during the college search process and review the results of a recent parent survey his team conducted.
Getting Your Campus Social Media Strategy Right
Arguably, social media managers have one of the most demanding yet least understood jobs in higher ed marketing. The hours are long, the visibility is high, and the resources to do the job well are often lacking. Enter Liz Gross, CEO of social listening agency Campus Sonar. A higher ed …
How to Optimize Your Website for Search in 2021
Echo Delta’s Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021.
Does Your School Need a Rebrand or a Brand Evolution?
Few higher ed marketing projects are as high-stakes and stress-inducing as a complete overhaul of your school’s brand. Fortunately, complete rebrands are often unnecessary. Instead, what’s needed is a brand evolution.