Rebecca Stapley joins us to talk about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness. During her time as Assistant Director of Social Media at Nazareth College, Rebecca gained first-hand experience with this potentially touchy topic as …
We talk web accessibility with David Carpenter and Jennifer Garvey of Colorado State University. David is the Director of Operations and Jennifer is Assistant Director of IT for Web and Business Systems at Colorado State’s College of Health and Human Sciences. In this discussion, we shy away from the technical …
Jason Buzzell is Director of Digital Communications at the University of Nebraska at Omaha. We met up with Jason at the 2019 eduWeb conference to reflect on some of the most interesting ideas and themes we encountered at this year’s conference, including: How to humanize digital experiences (which was the …
The campus visit remains one of the most impactful moments in the college decision process, and there’s probably no one who knows more about the campus visit experience than Jeff Kallay, Principal of Render Experiences. His work on campus visits has been featured in numerous publications including the Chronicle of …
In this episode, we diverge a bit from our usual discussion around higher ed marketing to talk about leadership, which is a topic relevant to anyone who has to work with and through others. Joining us in that conversation is retired Air Force Major General, H. D. “Jake” Polumbo. Over …
We’ll be talking with Dr. Jennifer Sumner about people, process, and technology, within the University of Central Florida‘s online program. In this wide ranging conversation, we hear about UCF Connect, the university’s success coaching program for online students. We hear how the university is leveraging SalesForce and other technologies to …
How many times have you found yourself wondering what went wrong with your recruitment campaign when it’s already too late to do anything about it? In my 20 years’ experience as a higher ed enrollment marketing professional, I’ve learned a lot about the blind spots and best practices of our …
If you’ve ever felt that public relations was a mysterious black box, then this episode is for you. We discuss public relations for higher ed with Barbara Pierce, president of Tipping Point Communications. Barbara has over 25 years experience leading global, national, and regional public relations initiatives, and she’s worked extensively …
This is part two of a two-part episode in which we explore how the University of the Ozarks, a small, private, liberal arts university in rural Arkansas, has managed to consistently grow enrollment despite the challenges facing small private schools. In this episode, Reggie Hill, Vice President of Marketing and …
Data-driven decision making is all the rage, but despite our best intentions, many of us still struggle to turn numbers into meaningful, actionable insights. Recently, I had the opportunity to speak with Ken Reaves, director of research and strategic projects at Southeastern University. Ken has more than 15 years of …
