In this episode, Dr. Jimmy Jung joins us to talk about financial aid leveraging–the common and sometimes controversial practice of using data-driven approaches to inform how schools use institutional funds to manage enrollment and tuition revenue.
K-12 students’ experience of online learning may cause them to reject online college. Learn what went wrong and how higher ed can address it.
Giving good feedback on creative work can be surprisingly tricky. Rachel Newell, Echo Delta’s Creative Director, discusses how to deliver the feedback your creative team needs to unlock their potential and do their best work.
Tracking and attributing marketing activities in the real world is far from straightforward. In this episode, analytics consultant and agency vet, Chris Sietsema, explains how analytics-savvy organizations get it right.
As data pours in telling us that admission applications and FAFSA filings are down at many schools around the country, enrollment managers are grappling with how to improve yield. Laura Martin-Fedich suggests strategies for rethinking yield strategy in these incredibly challenging times.
In this episode, we talk with Will Patch from Niche.com about strategies for more effectively engaging parents during the college search process and review the results of a recent parent survey his team conducted.
Arguably, social media managers have one of the most demanding yet least understood jobs in higher ed marketing. The hours are long, the visibility is high, and the resources to do the job well are often lacking. Enter Liz Gross, CEO of social listening agency Campus Sonar. A higher ed …
Echo Delta’s Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021.
Few higher ed marketing projects are as high-stakes and stress-inducing as a complete overhaul of your school’s brand. Fortunately, complete rebrands are often unnecessary. Instead, what’s needed is a brand evolution.
Companies like Amazon, GoPro, Zappos, Uber, and Apple have demonstrated again and again that having a deep understanding of who one’s customers are and how they make decisions is one of the most powerful competitive advantages an organization can possess. Over the years, marketers have devised a number of tools …
