In this unique study, we unpack findings from our recent attitudinal segmentation study of Gen X parents with college-bound students. We explore parents’ shared attitudes, opinions, and beliefs about higher education along with closer looks at other topics like parents’ trust in higher ed, views on campus safety, and the campus tour.
After two years of canceled or virtual conferences, the in-person conference is back and I couldn’t be happier! I love attending, sponsoring, exhibiting, and presenting at higher education conferences. Especially those focused on enrollment, admission, marketing, and the campus visit. Friends, families and even co-workers chuckle at the ease and …
Pioneer of Campus Visit Consulting Joins Echo Delta
K-12 students’ experience of online learning may cause them to reject online college. Learn what went wrong and how higher ed can address it.
As data pours in telling us that admission applications and FAFSA filings are down at many schools around the country, enrollment managers are grappling with how to improve yield. Laura Martin-Fedich suggests strategies for rethinking yield strategy in these incredibly challenging times.
Few higher ed marketing projects are as high-stakes and stress-inducing as a complete overhaul of your school’s brand. Fortunately, complete rebrands are often unnecessary. Instead, what’s needed is a brand evolution.
To put it simply, financial aid leveraging is the strategic use of institutional funds to impact enrollment and manage net tuition revenue. Enrollment management is crucial to the long-term success of many institutions because, for colleges and universities, tuition revenue can make up 70% or more of their budget. As …
The role of the chief enrollment officer has always been critical to a college’s success, but perhaps no more so than it is today. A successful chief enrollment officer is all at once a business-minded go-getter, a catalyst for change, a strategic marketer and a keen analyst. Wondering what you …
The coronavirus pandemic has already cost your school millions of dollars. Many colleges and universities had to refund housing and tuition fees this spring. Countless institutions are planning to limit summer classes to an online-only format, if they’re planning to offer them at all. As you consider ways to attract …
Just as enrollment leaders were starting to see deposits roll in and their fall 2020 class beginning to take form, the coronavirus hit the United States. Soon, students were sent home, faculty and staff were working remotely and “business as usual” was nowhere to be found. Many colleges and universities …